Gain a CIM certificate or diploma
Through its Graduate Gateway programme, the CIM offers a certificate and diploma in both Professional Marketing and Professional Digital Marketing.
Your MSc qualification entitles you to exemption from some of the modules that are part of these qualifications. This means you can gain your CIM certificate or diploma faster.
Apply for CIM membership
Joining our MSc entitles you to apply for Affiliate Studying membership of the CIM. This gives you access to CIM resources, webinars, research portals and ebooks.
What will I study?
How will I study?
Hours for 30-credit taught courses and projects
If you plan to study part-time, we recommend you take no more than 30 credits per term.
- Around 300 hours of study and assessment time to complete.
- You’ll study 15 – 20 hours per week per term, plus more at assessment times.
This is an indicative guide to the time required for a typical student at this level to achieve the learning outcomes.
You can largely set your own study hours each week to cover the materials. Your learning materials are available 24/7, so you can log in and study when it suits you.
There may be some activities scheduled at a fixed time, such as online meetings with your tutor or assessments with deadlines. But otherwise, you can access and work through the course at your convenience.
When you study with us, you can expect a first-class support structure so that you’re never alone in your studies.
But learning online does mean you have to motivate yourself and manage your own time.
Your most important commitment to your course will be time – the time to work through, reflect on and understand your teaching materials.
Before you start a course that involves a high degree of independent study, we recommend looking at the time you will be able to devote to your course each week:
- Be realistic
- Create a weekly schedule as a guide
If you have any questions about studying online, get in touch with our friendly team. We’re here to help.
Our first-class support structure will ensure that you aren’t alone in your studies. You’ll have contact with your tutors via web call, phone, email and WhatsApp. You can use social media and discussion boards to chat with your fellow students. And IT support is just an email away.
We provide a wide range of services to support you in your studies and beyond:
- Careers and Employability Service – including one-to-one advice sessions
- Disability support
- Library support
- Student Support Service – help with finances, stress, wellbeing and non-academic issues
- Student Learning Service – study support, with advice sessions available via phone or Skype
- Aberdeen University Students’ Association (AUSA) – run by students for students
- Toolkit – clever apps and free training that can make your study life easier
Wherever you are in the world, you’ll feel part of our very special Aberdeen learning community.
Your support team
Our friendly team are here to answer any queries you have before, during and after your studies.
Where will this take me?
Fees and funding
This degree does not have any additional costs.
All books and resources you need are included in your tuition fee. They will be available online and it is not essential that you buy your own copies. You may wish to set aside a small budget for printing, depending on how you like to work.
There are several ways you may be able to get help funding your studies:
- Employer sponsorship – we accept full and partial fee payments from sponsors
- Student loans
- Scholarships – search our funding database for scholarships
- Disabled Students’ Allowance (DSA)
All our students are entitled to a University of Aberdeen student card. This gives you access to a range of student discounts around the city and online.
We welcome students from all over the world. You do not need a visa to study online with us.
See the minimum entry requirements above. If you do not have qualifications from the UK, view our International Entry Requirements to check equivalent qualifications from your country.
English language requirements
Teaching is delivered in English.
We accept the following English language qualifications. You need to provide proof of your qualifications when you apply:
Duolingo English Test (taken from July 2019)
- 115 overall
LanguageCert International ESOL B2 Communicator (Written and Spoken)
- All skills – B2
IELTS Academic – 6.5 overall
- 5.5 for listening and speaking
- 6.0 for reading and writing
TOEFL iBT – 90 overall
- 17 for listening
- 21 for reading
- 20 for speaking
- 21 for writing
- TOEFL DI code is 0818
PTE Academic – 62 overall
- 51 for listening and speaking
- 54 for reading and writing
Cambridge English: B2 First, C1 Advanced, C2 Proficiency – 176 overall
- 162 for listening and speaking
- 169 for reading and writing
- Integrated Skills in English III (ISEIII)
- A pass in all components with distinction
If you hold a degree from a UK university then evidence of proficiency in English may not be required.
See our English Language Requirements page for more information about English language qualifications.
You apply through our online Applicant Portal. It allows you to upload relevant qualifications and documents.
Applying to the University of Aberdeen is always free.
What you need to apply for this degree
- Degree transcript
- Personal statement
- CV / Resume
You also need to apply on time
Apply as early as you can. Please apply at least two weeks before the degree start date. This is because we need time to review your application and get a decision to you. If you’re successful, we also want to enrol you before teaching starts.
Read our step-by-step guide to get started. It explains degree transcripts, what to write in your personal statement and more.
You will need access to:
A computer (PC, laptop or Mac) operating on:
- Windows 7 or later
- Mac OS 10.10 (Yosemite) or later, preferably Mac OS 10.12 (Sierra)
All our teaching materials are smartphone- and tablet-friendly. However, you’re likely to need a proper laptop or computer keyboard for completing assignments comfortably.
Reliable internet access
With reasonable download speed. We broadly estimate at least 2Mbps so that you can take part fully in live sessions.
Speakers or headphones
- A headset with built-in microphone and earphones is useful if you’re likely to study in an environment with background noise.
- A webcam may be desirable for some interactive sessions.
We will give you access to Office365 applications. This means that you can use online versions of Microsoft Word, Excel, and PowerPoint and install these programs on up to five personal devices.
If your course requires any specialist software, then we’ll provide you with copies of this and a licence that lasts throughout your studies.
See our detailed IT requirements for more information.