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Prepare for career success in digital marketing.

Join an accredited MSc designed to create the next generation of digital marketing leaders. You’ll graduate with a Masters degree accredited by the Chartered Institute of Marketing (CIM).

You’ll train in the digital skills demanded by the strategic, operational and marketing departments of organisations worldwide.

You’ll study the connections between all major aspects of digital marketing: business strategy, social media, content, advertising, analytics, technical, supplier evaluation and more.

Your training will help you:

  • learn the skills you need to lead digital campaigns
  • deliver a business-led strategic approach to digital marketing
  • explore the disruptive opportunities offered by digital marketing
  • develop credible, rigorous, current and market-relevant knowledge and insight
  • improve your personal communication and consultancy skills.

This Masters is delivered part-time, 100% online, giving you the flexibility to study without taking a career break.

CIM - The Chartered Institute of Marketing

This degree is accredited by

It’s the leading professional body for marketers worldwide.

Joining this MSc allows you to apply for CIM membership.

Your degree also entitles you to complete some CIM qualifications faster.

What will I study?

You can choose to study for a:

  • Masters (180 credits)
  • Postgraduate Diploma (120 credits)
  • Postgraduate Certificate (60 credits).

How will I study?

MSc Digital Marketing Leadership is delivered part-time, 100% online. You’ll have the flexibility to study at a pace that meets your own personal goals.

Your tutors

You’ll learn from academic experts and practising professionals with real-life experiences and stories to tell. This degree uniquely combines the expertise of our Business School, industry professionals and a successful digital marketing consultancy, Jump Digital.

Your teaching is delivered using Jump Digital’s online platform. It holds all the materials, tools and support you’ll need in your studies. View Jump Digital’s site.

Learning methods

You’ll find a range of engaging resources at your fingertips, including videos, webinars, discussion forums, interviews and case studies, animations and quizzes. You can download notes and full video transcripts alongside suggested reading lists.

Many of our video lessons adopt an over-the-shoulder approach. You’ll watch experienced digital marketers go to work, reviewing websites, researching markets, creating campaigns and connecting tactics to strategy in real time.

The degree is packed with theory-into-practice learning. You’ll be able to quickly apply what you’ve learned in your workplace, adding value to your organisation as you build your skills.

Assessments

This degree is assessed entirely online. There are no formal exams. We use a mix of assessment methods throughout your studies, including quizzes, written reports, reflective reviews and video presentations.

Ashleigh Gall

I chose the University of Aberdeen because I wanted to complete my MSc in the shortest time possible part-time whilst I worked full-time. It might be hard to manage time between the two but the University has a lot of support for their students.

Ashleigh Gall, MSc Digital Marketing Leadership student

Your support team

Our friendly team are here to answer any queries you have before, during and after your studies.

Where will this take me?

Careers

This degree will support your career development on a path to the most senior strategic roles. You’ll graduate ready to pursue a career in digital marketing in prestigious organisations around the world.

You’ll leave with vital digital marketing knowledge, as well as improved communication and consultancy skills. Depending on your previous experience, you could pursue roles including:

  • E-commerce Manager
  • Head of Digital Marketing
  • Head of Marketing
  • SEO Specialist
  • Online Community Manager
  • Social Media Executive.

The degree will also prepare you to work as an independent consultant or to start an online venture.

Free careers advice

We’ll help you explore your career potential and connect with job opportunities around the world.

You can access our free careers service while you study, and for up to five years after you graduate.

From interview training to CV clinics, we’re here with tailored, impartial and professional advice.

Fees and funding

The fees quoted above are based on you starting your studies with us in the 2020/21 academic year.

Pay as you go

Don’t worry, you do not have to pay the full degree fee upfront.

You can pay for your degree one term at a time. This gives you a flexible way to spread the cost.

Entry requirements

MSc, PgDip, PgCert

  • A 2:2 (second-class) UK honours degree (or equivalent)
  • or substantial industry experience and a portfolio of training and achievement.

If you do not have a degree, please provide a comprehensive CV detailing your experience, training and qualifications to date. We will then contact you for an interview via Skype or an alternative.

All applications will be considered on an individual basis.

Master of Science - 180 Credits

You’ll work through five 30-credit courses and a 30-credit project to gain your MSc.

You can start your studies in January, June or September and progress at a pace that suits you.

Duration

It takes a minimum of 24 months to complete the MSc. You can take a maximum of 30 credits per term. You’re welcome to take a study break between courses, as long as you complete your studies within three years.

We will endeavour to make all these courses available, but they are subject to change. Read our policy on changes to degree programmes and courses.

Postgraduate Diploma - 120 Credits

You’ll work through four 30-credit courses to gain your PgDip.

You can start your studies in January, June or September and progress at a pace that suits you.

Duration

It takes a minimum of 18 months to complete the PgDip. You can take a maximum of 30 credits per term. You’re welcome to take a study break between courses.

We will endeavour to make all these courses available, but they are subject to change. Read our policy on changes to degree programmes and courses.

Postgraduate Certificate - 60 Credits

You’ll work through two 30-credit courses to gain your PgCert.

You can start your studies in January, June or September and progress at a pace that suits you.

Duration

It takes a minimum of 9 months to complete the PgCert. You can take a maximum of 30 credits per term. You’re welcome to take a study break between courses.

We will endeavour to make all these courses available, but they are subject to change. Read our policy on changes to degree programmes and courses.

Master of Science

180 Credits

Indicative cost

£9,750

This indicative cost is calculated on the basis of 180 credits of study over two years.

Postgraduate Diploma

120 Credits

Indicative cost

£6,500

This indicative cost is calculated on the basis of 120 credits of study over two years.

Postgraduate Certificate

60 Credits

Indicative cost

£3,250

This indicative cost is calculated on the basis of 30 credits of study per term.

Apply for this programme

Start month
January
INDICATIVE COST
£9,750

This indicative cost is calculated on the basis of 180 credits of study over two years.

Apply via our Applicant Portal