Digital Marketing Leadership

Gain a CIM certificate or diploma

Through its Graduate Gateway programme, the CIM offers a certificate and diploma in both Professional Marketing and Professional Digital Marketing.

Your MSc qualification entitles you to exemption from some of the modules that are part of these qualifications. This means you can gain your CIM certificate or diploma faster.

Read more about the Graduate Gateway programme.

Apply for CIM membership

Joining our MSc entitles you to apply for Affiliate Studying membership of the CIM. This gives you access to CIM resources, webinars, research portals and ebooks.

Read more about CIM membership.

Hours for 30-credit taught courses and projects

If you plan to study part-time, we recommend you take no more than 30 credits per term.

30 credits

• Around 300 hours of study and assessment time to complete.
• You’ll study 15 – 20 hours per week per term, plus more at assessment times.

This is an indicative guide to the time required for a typical student at this level to achieve the learning outcomes.

You can largely set your own study hours each week to cover the materials. Your learning materials are available 24/7, so you can log in and study when it suits you.

There may be some activities scheduled at a fixed time, such as online meetings with your tutor or assessments with deadlines. But otherwise, you can access and work through the course at your convenience.

When you study with us, you can expect a first-class support structure so that you’re never alone in your studies.

But learning online does mean you have to motivate yourself and manage your own time.

Your most important commitment to your course will be time – the time to work through, reflect on and understand your teaching materials.

Before you start a course that involves a high degree of independent study, we recommend looking at the time you will be able to devote to your course each week:

• Be realistic
• Create a weekly schedule as a guide

If you have any questions about studying online, get in touch with our friendly team. We’re here to help. 

Our first-class support structure will ensure that you aren’t alone in your studies. You’ll have contact with your tutors via web call, phone, email and WhatsApp. You can use social media and discussion boards to chat with your fellow students. And IT support is just an email away.

We provide a wide range of services to support you in your studies and beyond:

• Careers and Employability Service – including one-to-one advice sessions
• Disability support
• Library support
• Student Support Service – help with finances, stress, wellbeing and non-academic issues
• Student Learning Service – study support, with advice sessions available via phone or Skype
• Aberdeen University Students’ Association (AUSA) – run by students for students
• Toolkit – clever apps and free training that can make your study life easier

Wherever you are in the world, you’ll feel part of our very special Aberdeen learning community.

Pay as you go allows you to spread payments over several terms.

When you pay

You make a payment before the start of each term.

How much you pay

You only pay for the credits you want to study in the upcoming term.

It’s up to you how many credits you take each term. This gives you control over your costs and your workload.

• Taking fewer credits will reduce your cost per term, but increase the length of your studies.
• Taking more credits will reduce the length of your studies, but increase your cost per term.

This is an example payment schedule for tuition fees. It’s based on the typical route through the degree.

Term 1) September – December 2020 | Academic year 2020/21

• Take one 30-credit course.
• Fee for term = £1,625.
• Payment due in September.

Term 2) January – April 2021

• Take one 30-credit course.
• Fee for term = £1,625.
• Payment due in January.

PgCert exit point

With 60 credits earned, you now have the option to exit with a PgCert.

Total fee for this route to your PgCert = £3,250.

Term 3) May – August 2021

• Take one 30-credit course.
• Fee for term = £1,625.
• Payment due in May.

Term 4) September – December 2021 | Academic year 2021/22

• Take one 30-credit course.
• Fee for term = £1,625.
• Payment due in September.

PgDip exit point

With 120 credits earned, you now have the option to exit with a PgDip.

Total fee for this route to your PgDip = £6,500.

Term 5) January – April 2022

• Take one 30-credit course.
• Fee for term = £1,625.
• Payment due in January.

Term 6) May – August 2022

• Undertake a 30-credit project.
• Fee for term = £1,625.
• Payment due in May.

MSc complete

On passing your project, you’ll have earned 180 credits and will be awarded an MSc.

Total fee for this route to your MSc = £9,750.

This degree does not have any additional costs.

All books and resources you need are included in your tuition fee. They will be available online and it is not essential that you buy your own copies. You may wish to set aside a small budget for printing, depending on how you like to work.

There are several ways you may be able to get help funding your studies:

• Employer sponsorship – we accept full and partial fee payments from sponsors
• Student loans
• Scholarships – search our funding database for scholarships
• Disabled Students’ Allowance (DSA)

Find out more about funding options.

Student card

All our students are entitled to a University of Aberdeen student card. This gives you access to a range of student discounts around the city and online.

20% Alumni discount

You’re entitled to 20% off our postgraduate taught degrees and short courses if you have a degree from the University of Aberdeen. View full details and eligibility criteria.

Discounts are applied during your application process.

Entry requirements

We welcome students from all over the world. You do not need a visa to study online with us.

See the minimum entry requirements above. If you do not have qualifications from the UK, view our International Entry Requirements to check equivalent qualifications from your country.

English language requirements

Teaching is delivered in English.

We accept the following English language qualifications. You need to provide proof of your qualifications when you apply:

Duolingo English Test (taken from July 2019)

• 115 overall

LanguageCert International ESOL B2 Communicator (Written and Spoken)

• All skills – B2

IELTS Academic – 6.5 overall

• 5.5 for listening and speaking
• 6.0 for reading and writing

TOEFL iBT – 90 overall

• 17 for listening
• 21 for reading
• 20 for speaking
• 21 for writing
• TOEFL DI code is 0818

PTE Academic – 62 overall

• 51 for listening and speaking
• 54 for reading and writing

Cambridge English: B2 First, C1 Advanced, C2 Proficiency – 176 overall

• 162 for listening and speaking
• 169 for reading and writing

Trinity ISE

• Integrated Skills in English III (ISEIII)
• A pass in all components with distinction

If you hold a degree from a UK university then evidence of proficiency in English may not be required.

See our English Language Requirements page for more information about English language qualifications.

You apply through our online Applicant Portal. It allows you to upload relevant qualifications and documents.

Applying to the University of Aberdeen is always free.

What you need to apply for this degree

• Degree transcript
• Personal statement
• CV / Resume

You also need to apply on time

Apply as early as you can. Please apply at least two weeks before the degree start date. This is because we need time to review your application and get a decision to you. If you’re successful, we also want to enrol you before teaching starts.

Read our step-by-step guide to get started. It explains degree transcripts, what to write in your personal statement and more.

To access the Jump Digital online learning platform, you will need access to:

A computer (PC, laptop or Mac)

Jump Digital’s supported operating systems are:

• Windows 8 or later (Windows XP is not supported)
• Mac OS (last two major releases)
• Most Linux distributions

All teaching materials are smartphone- and tablet-friendly. However, you’re likely to need a proper laptop or computer keyboard for completing assignments comfortably.

Reliable internet access

With reasonable download speed. We broadly estimate at least 2Mbps so that you can take part fully in live sessions.

Speakers or headphones

• A headset with built-in microphone and earphones is useful if you’re likely to study in an environment with background noise.
• A webcam may be desirable for some interactive sessions.

Software

We will give you access to Office365 applications. This means that you can use online versions of Microsoft Word, Excel, and PowerPoint and install these programs on up to five personal devices.

If your course requires any specialist software, then we’ll provide you with copies of this and a licence that lasts throughout your studies.

Please get in touch if you need any more information.