Marketing Management

This degree is assessed entirely online.

There are no dissertations or exams for this degree.

You’ll be assessed entirely via your coursework.

Study hours for live online webinars

Each 15-credit course features eight online webinars. Each webinar is live and scheduled to last for around one hour.

Webinar dates and times will be organised flexibly at the start of each course. Your course coordinator will consider everyone’s circumstances and time zones before setting up live webinar times that best suit the convenience of students on the course.

Study hours for online courses

To study part-time, we recommend you take no more than 30 credits per term. Students typically take one or two 15-credit short courses per term.

15 credits

• Around 150 hours of study and assessment time to complete.
• You’ll study 8 – 10 hours per week per term, plus more at assessment times.

30 credits

• Around 300 hours of study and assessment time to complete.
• You’ll study 15 – 20 hours per week per term, plus more at assessment times.

This is an indicative guide to the time required for a typical student at this level to achieve the learning outcomes.

You can largely set your own study hours each week to cover the materials. MyAberdeen is available 24/7, so you can log in and study when it suits you.

Activities at fixed times

You’ll have live online webinars at fixed times, plus assessments with deadlines. But otherwise, you can access and work through your courses at your convenience.

When you study with us, you can expect a first-class support structure so that you’re never alone in your studies.

But learning online does mean you have to motivate yourself and manage your own time.

Your most important commitment will be time – the time to work through, reflect on and understand your teaching materials.

Before you start a course that involves a high degree of independent study, we recommend looking at the time you will be able to devote to your studies each week:

• Be realistic
• Create a weekly schedule as a guide

If you have any questions about studying online, get in touch with our friendly team. We’re here to help.

Our first-class support structure will ensure that you aren’t alone in your studies. You’ll have contact with your tutors via MyAberdeen and email. You can use social media and discussion boards to chat with your fellow students too.

We provide a wide range of services to support you in your studies and beyond:

• Careers and Employability Service – including one-to-one advice sessions
• Disability support
• IT support
• Library support
• Student Support Service – help with finances, stress, wellbeing and non-academic issues
• Student Learning Service – study support, with advice sessions available via phone or Skype
• Aberdeen University Students’ Association (AUSA) – run by students for students
• Toolkit – clever apps and free training that can make your study life easier

Wherever you are in the world, you’ll feel part of our very special Aberdeen learning community.

We’re a member of the Access scheme run by the Society of College, National and University Libraries (SCONUL).

Access study spaces, books and journals in your area

The SCONUL Access scheme allows you, as a University of Aberdeen student, to access books and resources at university libraries across the UK and Ireland, or visit them for a quiet place to study.

You’ll be able to use study spaces, books and journals at over 150 university libraries which belong to the scheme.

Find out about the SCONUL Access scheme for libraries.

Learning resources

Access to all the books and resources you need are included in your tuition fee. They’ll be made available to you online and you do not have to buy your own copies.

Printing

You may wish to set aside a small budget for printing, depending on how you like to work.

There are several ways you may be able to get help funding your studies:

• Employer sponsorship – we accept full and partial fee payments from sponsors
• Student loans
• Scholarships – search our funding database for scholarships

Find out more about funding options.

Student card

All our students are entitled to a University of Aberdeen student card. This gives you access to a range of student discounts around the city and online.

20% Alumni discount

You’re entitled to 20% off our postgraduate taught degrees and short courses if you have a degree from the University of Aberdeen. View Alumni discount details.

How discounts work

Discounts are applied during your application process. You can only use one discount per application.

Entry requirements

We welcome students from all over the world.

See the minimum entry requirements above. If you do not have qualifications from the UK, check equivalent qualifications from your country.

Visa requirements

You do not need a student visa to study online with us.

English language requirements

Teaching is delivered in English.

If English is not your first language, use our English requirements checklist to see if you need to provide evidence of your English language skills when you apply.

English language tests and scores

If you do need to provide English language test scores, these are the tests and minimum scores we accept.

These are our Postgraduate Higher requirements.

IELTS Academic, IELTS UKVI Academic, and IELTS Online (not IELTS Indicator or IELTS General Training)

• 6.5 overall
• 5.5 for listening and speaking
• 6.0 for reading and writing

TOEFL iBT and TOEFL iBT Home Edition

• 90 overall
• 17 for listening
• 21 for reading
• 20 for speaking
• 21 for writing
• TOEFL DI code is 0818

Cambridge English: B2 First, C1 Advanced, or C2 Proficiency

• 176 overall
• 162 for listening and speaking
• 169 for reading and writing

LanguageCert Academic/LanguageCert Academic SELT

• 70 overall
• 60 for listening and speaking
• 65 for reading and writing

LanguageCert International ESOL B2 Communicator (Written and Spoken) – Online / In-centre

• Overall High Pass
• 33 for listening, reading and speaking
• 38 for writing

Oxford ELLT Digital – English Language Level Test Online

• 7.0 overall
• 5.0 for listening and speaking
• 6.0 for reading and writing

PTE Academic (online test not accepted)

• 62 overall
• 59 for listening, reading, speaking and writing

Duolingo – tests taken from 1 July 2024 onward

• 120 overall
• 95 for listening and speaking
• 105 for reading and writing

University of Aberdeen English Pre-sessional Programme (PSE)

• Pass
• Valid for one year. Refresher can be offered if out of date

Pre-sessional academic English preparation programmes undertaken at other UK universities

• Pass at an equivalent of 6.5 (C1)
• B2 in all four skills
• Certification must be within one year prior to the start of your course

For more information about language qualifications see our English Language Requirements page.

You apply through our online Applicant Portal. It allows you to upload relevant qualifications and documents.

There is no application fee for our online degrees.

What you need to apply for this degree

• Degree transcript
• Personal statement
• Degree certificate

Apply now

Start with our step-by-step guide. It explains degree transcripts, what to write in your personal statement and how to use our Applicant Portal.

Apply as early as you can. This is so we have time to review your application and get a decision to you. We also want to ensure you have time to enrol before teaching starts.

September 2025 intake

Teaching starts on 22 September 2025.

Application deadlines will be announced in due course.

You will need access to:

A computer (PC, laptop or Mac) operating on either:

• Windows 10 or later
• macOS 10.15 (Catalina) or later.

Most teaching materials are smartphone- and tablet-friendly. But we recommend a proper laptop or desktop for completing assignments comfortably.

Reliable internet access

We recommend:

• a wired connection
• a minimum download speed of 2 Mbps so you can take part fully in live sessions.

Speakers or headphones

• We recommend a headset with built-in microphone and earphones if you’re likely to study in an environment with background noise.
• A webcam is optional, but you may like to use one for some interactive sessions.

Software

We’ll give you access to Office365 applications. This means you can use online versions of Microsoft Word, Excel, and PowerPoint and install these programs on up to five personal devices.

If your course requires specialist software, we’ll provide you with access to this and a licence that lasts throughout your studies.

See our detailed IT requirements for more information.